Results from the 7-day campaign:
Media Impressions: 115 million
Advertising Value: $2.8 million
Social Media Reach: 800,000
Video Views: 120,000
Matthew Stafford completed a Satellite Media Tour, including interviews with SportsCenter, NFL Live, NFL Total Access, the Rich Eisen Show and more. The PB9 video surpassed Repreve's previous record by over 52%. Ian Fitzsimmons of ESPN Radio called the campaign, "One of the best charity fundraisers I have seen in my 20 plus years of doing radio."